Frizc Flavor
What happens when you leave four innovative Finns alone in a room for too long? Well, for one, they could end up creating the first and best flavor cards in the world. But more importantly, they invented a new way for their audience to express their individuality.
60
%
Increase of online sales
36
%
Higher site traffic
-30
%
Cart abandonment
The challenge
Pasi’s been gearing up to relaunch the Frizc Flavor webshop.
But The Original Flavor Card needed a voice.
His products were already on shelves in 8 European countries, yet despite the free shipping, nobody was buying online.
He was already on his 3rd English copywriter when he reached out to me for a Romanian version of the web content. I immediately knew I had to help him, in both languages.
The solution
Pasi’s initial product descriptions were mostly about “robust flavor tones” and infusion times. This is a super easy-to-use, tasty little product. And more importantly, it allows you to get pretty creative with how you apply it.
I started by brewing up something sharper for his web copy and soon took on everything from email journeys to ad copy.
Smells and tastes are intrinsically linked to your brain’s memory centres — they can trigger powerful emotions.
So I decided each flavour should tell its own unique story. To do that, I infused the descriptions with recognisable references, a bit of humour and easily imaginable use cases for the cards.
The results
My US English version of the web copy is the foundation for all other language versions, giving Frizc a consistent, memorable voice across markets.
I crafted fresh email campaigns, ad copy, and ran Frizc’s most successful Instagram giveaway, which doubled their social media following and boosted engagement by 40%. Through storytelling and engaging visuals, Frizc gained visibility, built a loyal social following, and increased site traffic.
Additionally, I collaborated with Pasi to reimagine the look of frizcflavour.com, aligning the brand visuals with the playful, imaginative tone of the new copy. Within months, we saw a 30% reduction in cart abandonment, a rise in returning visitors, and a 15% increase in average order value, with more users exploring multiple pages and clicking through from social media.
