Get a creative strategist that speaks your audience’s language
Get a creative strategist that speaks your audience’s language
My process blends research, testing and storytelling to deliver ads that scale your revenue
My process blends research, testing and storytelling to deliver ads that scale your revenue
Global brands trust my work
Global brands trust my work
A few ways I've helped my clients win
5.95
x
ROAS boost in 3 months
ROAS boost in 3 months
€100
M
Revenue increase in 12 months
Revenue increase in 12 months
100
100
100
%
Higher subscriber count
Higher subscriber count
UGC that grabs your eyeballs
UGC that grabs your eyeballs
I write scripts that pull the most effective emotional levers, collaborating with top-tier UGC creators to test every format and keep your audience interested.
From fake podcasts to ‘3 reasons why’ videos, I manage end-to-end production to deliver winning ads that outperform across every key metric.
I write scripts that pull the most effective emotional levers, collaborating with top-tier UGC creators to test every format and keep your audience interested.
From fake podcasts to ‘3 reasons why’ videos, I manage end-to-end production to deliver winning ads that outperform across every key metric.
Image ads that stop thumbs
Image ads that stop thumbs
Image ads that stop thumbs
I don't give you strategies that sell out of thin air — I turn behavioural insights into conversion-oriented content that motivates your audience to take action.
I don't give you strategies that sell out of thin air — I turn behavioural insights into conversion-oriented content that motivates your audience to take action.
Become your audience’s only option
Become your audience’s only option
Become your audience’s only option
Great marketing goes beyond running ads, trawling through metrics and pithy slogans.
People want respect, status and belonging, not more stuff. If you’re generous, if you help your audience become better versions of themselves, you gain true fans. You have to look at your audience with empathy to understand and solve their problems. If you don't, the sale simply boils down to price.
And that's where I come in.
Great marketing goes beyond running ads, trawling through metrics and pithy slogans.
People want respect, status and belonging, not more stuff. If you’re generous, if you help your audience become better versions of themselves, you gain true fans.
You have to look at your audience with empathy to understand and solve their problems. If you don't, the sale simply boils down to price.
And that's where I come in.
You don't get this kinda feedback by accident
You don't get this kinda feedback by accident
You don't get this kinda feedback by accident
Svetlana Petrovici
Senior Project Manager
MetaDesign
"Sebastian was a fantastic addition to our project. Not only did he deliver exceptional copywriting, but he also brought a strategic mindset to the table. His ability to see the bigger picture helped us find the right tone that truly resonated with our audience. It was a pleasure working with Sebastian—he’s professional, efficient, and a genuinely nice person. I highly recommend him for any copywriting project."
Svetlana Petrovici
Senior Project Manager
MetaDesign
"Sebastian was a fantastic addition to our project. Not only did he deliver exceptional copywriting, but he also brought a strategic mindset to the table. His ability to see the bigger picture helped us find the right tone that truly resonated with our audience. It was a pleasure working with Sebastian—he’s professional, efficient, and a genuinely nice person. I highly recommend him for any copywriting project."
Svetlana Petrovici
Senior Project Manager
MetaDesign
"Sebastian was a fantastic addition to our project. Not only did he deliver exceptional copywriting, but he also brought a strategic mindset to the table. His ability to see the bigger picture helped us find the right tone that truly resonated with our audience. It was a pleasure working with Sebastian—he’s professional, efficient, and a genuinely nice person. I highly recommend him for any copywriting project."
Paul Trapani
Head of Growth
TLDR Newsletter
"Sebastian has been an outstanding addition to our brand as a creative strategist. He has a talent for identifying the right collaborators and the expertise to produce what is now our top-performing UGC. Sebastian’s skill sets meant he could immediately understand what our audience was looking for in a daily tech newsletter, and turned it into content that resonates!"
Paul Trapani
Head of Growth
TLDR Newsletter
"Sebastian has been an outstanding addition to our brand as a creative strategist. He has a talent for identifying the right collaborators and the expertise to produce what is now our top-performing UGC. Sebastian’s skill sets meant he could immediately understand what our audience was looking for in a daily tech newsletter, and turned it into content that resonates!"
Paul Trapani
Head of Growth
TLDR Newsletter
"Sebastian has been an outstanding addition to our brand as a creative strategist. He has a talent for identifying the right collaborators and the expertise to produce what is now our top-performing UGC. Sebastian’s skill sets meant he could immediately understand what our audience was looking for in a daily tech newsletter, and turned it into content that resonates!"
Cătălin Bocăeț
Creative Director
edukiwi.ro
"Sebastian is many things, chief among them being a nerd. He's a marketing nerd, a tech nerd and a content nerd. He holds himself to high standards and specialises in creating gripping content, to give every reader undeniable value. He's also funny and great to work with. He goes deep with research and delivers campaigns that hit the mark with his targeted audience. I can recommend him without reservations, and let's just say I'd trust him enough to have him write my eulogy."
Cătălin Bocăeț
Creative Director
edukiwi.ro
"Sebastian is many things, chief among them being a nerd. He's a marketing nerd, a tech nerd and a content nerd. He holds himself to high standards and specializes in creating gripping content, to give every reader undeniable value through his copy. He's also funny and great to work with. He goes deep with research and delivers campaigns that hit the mark with his targeted audience. I can recommend him without reservations, and let's just say I'd trust him enough to have him write my eulogy."
Cătălin Bocăeț
Creative Director
edukiwi.ro
"Sebastian is many things, chief among them being a nerd. He's a marketing nerd, a tech nerd and a content nerd. He holds himself to high standards and specialises in creating gripping content, to give every reader undeniable value. He's also funny and great to work with. He goes deep with research and delivers campaigns that hit the mark with his targeted audience. I can recommend him without reservations, and let's just say I'd trust him enough to have him write my eulogy."
Pasi Virta
Global Brand Director
Opes Corporation Oy
"Sebastian is one of a kind! He cares more for your brand than you probably do yourself, goes the extra mile to perfect the message and is active in giving good ideas & feedback beyond the copywriting. Been working with many copywriters with years of experience, but none can match Sebastian's dedication and results. He's a keeper."
Pasi Virta
Global Brand Director
Opes Corporation Oy
"Sebastian is one of a kind! He cares more for your brand than you probably do yourself, goes the extra mile to perfect the message and is active in giving good ideas & feedback beyond the copywriting. Been working with many copywriters with years of experience, but none can match Sebastian's dedication and results. He's a keeper."
Pasi Virta
Global Brand Director
Opes Corporation Oy
"Sebastian is one of a kind! He cares more for your brand than you probably do yourself, goes the extra mile to perfect the message and is active in giving good ideas & feedback beyond the copywriting. Been working with many copywriters with years of experience, but none can match Sebastian's dedication and results. He's a keeper."
Brigitte Kovacs
Director of Discovery and Design
Tucows
"Sebastian is that rare, mythical generalist everyone hopes to find but few are lucky enough to work with. He combines mastery of discipline with instinctive creativity, constantly pushing himself toward personal excellence. His standards are uncompromising, and his growth mindset drives him to surpass even his own high expectations. Focused on achieving success with clarity and insight, Sebastian works with grit, grounded by a deep sense of humanity that infuses everything he does, reminding us of the true purpose behind the pursuit: storytelling."
Brigitte Kovacs
Director of Discovery and Design
Tucows
"Sebastian is that rare, mythical generalist everyone hopes to find but few are lucky enough to work with. He combines mastery of discipline with instinctive creativity, constantly pushing himself toward personal excellence. His standards are uncompromising, and his growth mindset drives him to surpass even his own high expectations. Focused on achieving success with clarity and insight, Sebastian works with grit, grounded by a deep sense of humanity that infuses everything he does, reminding us of the true purpose behind the pursuit: storytelling."
Brigitte Kovacs
Director of Discovery and Design
Tucows
"Sebastian is that rare, mythical generalist everyone hopes to find but few are lucky enough to work with. He combines mastery of discipline with instinctive creativity, constantly pushing himself toward personal excellence. His standards are uncompromising, and his growth mindset drives him to surpass even his own high expectations. Focused on achieving success with clarity and insight, Sebastian works with grit, grounded by a deep sense of humanity that infuses everything he does, reminding us of the true purpose behind the pursuit: storytelling."
Here's what's possible with me on your side
Your tribe makes your brand matter
Outstanding marketing is built on empathy and respect for your audience.
So I create finely tuned messaging that speaks to your audience’s needs. It’s how I achieve my best results.
Your tribe makes your brand matter
Outstanding marketing is built on empathy and respect for your audience.
So I create finely tuned messaging that speaks to your audience’s needs. It’s how I achieve my best results.
Your tribe makes your brand matter
Outstanding marketing is built on empathy and respect for your audience.
So I create finely tuned messaging that speaks to your audience’s needs. It’s how I achieve my best results.
The key performance metric for content is sales
Are my words turning visitors into customers?
No?
Then queue the Rocky cutscene where I test, analyse and iterate until I outperform every previous effort.
The key performance metric for content is sales
Are my words turning visitors into customers?
No?
Then queue the Rocky cutscene where I test, analyse and iterate until I outperform every previous effort.
The key performance metric for content is sales
Are my words turning visitors into customers?
No?
Then queue the Rocky cutscene where I test, analyse and iterate until I outperform every previous effort.
Clear things up in your audiences’ minds first
If you can make them see your brand as their only option, you can (and should) easily charge a premium.
To do that, I uncover the profound reasons that drive people to buy, and the specific language that engages them.
Clear things up in your audiences’ minds first
If you can make them see your brand as their only option, you can (and should) easily charge a premium.
To do that, I uncover the profound reasons that drive people to buy, and the specific language that engages them.
Clear things up in your audiences’ minds first
If you can make them see your brand as their only option, you can (and should) easily charge a premium.
To do that, I uncover the profound reasons that drive people to buy, and the specific language that engages them.
